MY VACATION IN GASTEIN.
Refuel. Revive. Take off.
MY VACATION IN GASTEIN.
Refuel. Revive. Take off.
MY VACATION IN GASTEIN.
Refuel. Revive. Take off.
Data protection
Apartments BAD HOFGASTEIN
Here you will find information about how we handle your personal data when you visit our website. In order to provide the functions and services of our website, it is necessary for us to collect personal data about you. Below we explain what data we collect about you, why this is necessary and what rights you have in relation to your data.
Responsible for the processing of personal data on this website is (see imprint):
Vera & Georg Seer, Apartments BAD HOFGASTEIN
Apartments BAD HOFGASTEIN
Seer family
ParkstraΓe 3 | A-5630 Bad Hofgastein
Tel.: +43 (0) 6432 6444 | Fax: +43 (0) 6432 6444 60
E-mail: info@ferienwohnungen-bad-hofgastein.at
Privacy policy
Thank you very much for your interest in our company. Data protection is of a particularly high priority for Apartments BAD HOFGASTEIN. It is generally possible to use our website without providing any personal data. However, if a data subject wishes to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.
The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to Apartments BAD HOFGASTEIN. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of this privacy policy.
As the controller, Apartments BAD HOFGASTEIN has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.
Definitions
The data protection declaration of the Apartments BAD HOFGASTEIN is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.
We use the following terms, among others, in this privacy policy:
a) personal data
Personal data is any information relating to an identified or identifiable natural person (hereinafter “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
b) Person concerned
Data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.
c) Processing
Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of restricting its future processing.
e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.
f) Pseudonymization
Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
g) Controller or controller responsible for the processing
Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
h) Processor
Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
i) Recipient
Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, authorities that may receive personal data in the context of a specific investigation mandate under Union law or the law of the Member States are not considered recipients.
j) Third party
Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
k) Consent
Consent is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
Name and address of the controller
Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is Apartments BAD HOFGASTEIN.
Informational use
If you use this website without transmitting data to us in any other way (e.g. by registering or using the contact form), we collect technically necessary data that is automatically transmitted to our server, e.g:
- IP address
- Date and time of the request
- Content of the request
- Access status/HTTP status code
- Browser type
- Language and version of the browser software
- Operating system
- This is technically necessary in order to display our website to you. We also use the data to ensure the security and stability of our website. The legal basis for the collection is Art. 6 para. 1 lit. f GDPR.
Cookies
Our Internet pages use cookies. Cookies are text files that are placed and stored on a computer system via an Internet browser.
Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID.
Through the use of cookies, Apartments BAD HOFGASTEIN can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.
By means of a cookie, the information and offers on our website can be optimized for the benefit of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data each time they visit the website because this is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online store. The online store remembers the items that a customer has placed in the virtual shopping cart via a cookie.
The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.
Collection of general data and information
Our website collects a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server log files. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website can be recorded, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems.
When using these general data and information, Apartments BAD HOFGASTEIN does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, Apartments BAD HOFGASTEIN analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.
Contact via the website
You can enter personal data via a contact form on our website. When you use the contact form, we collect and store the data you enter in the input mask (e.g. surname, first name, e-mail address). It will not be passed on to third parties.
In the case of consent, the legal basis for processing is Art. 6 para. 1 lit. a GDPR. If your request serves to prepare the conclusion of a contract, Art. 6 para. 1 lit. b DS-GVO additional legal basis.
We use the data exclusively to process and respond to your request.
Direct booking option on the vacation apartment website
Personal data requested by us in connection with a room booking will only be stored for as long as is necessary for the execution of the contract and any subsequent contract-related correspondence or, in the case of documents relevant under commercial and/or tax law that contain personal data, for as long as the statutory periods of the German Commercial Code and the German Fiscal Code provide for the retention of these documents. Legal basis for the processing of personal data in connection with a room booking: Personal data processed in connection with a room booking is required to fulfill the corresponding contract, Article 6 GDPR.
Direct booking option on a vacation apartment website, combined with direct advertising via newsletter:
Personal data requested by us in connection with a room booking is processed for the purpose of contract processing. In addition, we use your e-mail address for the purpose of direct advertising for our own similar offers, unless you have already objected to this use. You can object to the use of your data for direct marketing purposes at any time. Your e-mail address will be stored for the newsletter for as long as you do not object to its use.
Dealing with comments and contributions
If you leave a contribution or comment on this website, your IP address will be stored. This is for the website operator’s security: if your text violates the law, they want to be able to trace your identity.
SSL encryption
To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.
Use of script libraries (Google Web Fonts)
We use script libraries and font libraries such as Google Web Fonts (https://www.google.com/webfonts/) on this website in order to display our content correctly and graphically appealing across all browsers. Google web fonts are transferred to the cache of your browser to avoid multiple loading. If the browser does not support Google Web Fonts or prevents access, content will be displayed in a standard font.
Calling script libraries or font libraries automatically triggers a connection to the library operator. It is theoretically possible – but currently also unclear whether and for what purposes – that operators of such libraries collect data. When accessing our website, the visitor’s web browser establishes a direct connection to these servers. Among other things, the visitor’s IP address is transmitted to Google and stored there. Google participates in the EU-US Privacy Shield: www.privacyshield.gov/EU-US-Framework The privacy policy of the library operator Google can be found here: https://www.google.com/policies/privacy/
Storage duration
We only process and store your data for as long as is necessary for processing or to comply with legal obligations. Your data will be blocked or deleted once the purpose of processing no longer applies. If there are additional legal obligations to store data, we will block or delete your data when the legal storage periods expire.
Routine deletion and blocking of personal data
The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to. The criterion for the duration of the storage of personal data is the respective statutory retention period. After this period has expired, the corresponding data is routinely deleted, provided it is no longer required for the fulfillment or initiation of the contract.
If the storage purpose no longer applies or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
Rights of the data subject
a) Right to confirmation
Each data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to avail himself of this right of confirmation, he or she may at any time contact our Data Protection Officer or another employee of the controller.
b) Right to information
Any person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to obtain from the controller free information about the personal data stored about him/her and a copy of this information at any time. Furthermore, the European legislator has granted the data subject access to the following information:
- the purposes of processing
- the categories of personal data that are processed
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
- where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
- the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing
- the existence of a right to lodge a complaint with a supervisory authority
- if the personal data is not collected from the data subject: All available information about the origin of the data
- the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject
Furthermore, the data subject has a right to information as to whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards in connection with the transfer.
If a data subject wishes to avail himself of this right of access, he or she may at any time contact our Data Protection Officer or another employee of the controller.
c) Right to rectification
Any person affected by the processing of personal data has the right granted by the European legislator of directives and regulations to demand the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary declaration, taking into account the purposes of the processing.
If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact our Data Protection Officer or another employee of the controller.
d) Right to erasure (right to be forgotten)
Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary
- The personal data was collected or otherwise processed for purposes for which it is no longer necessary.
- The data subject withdraws consent on which the processing is based according to Art. 6 para. 1 letter a GDPR or Art. 9 para. 2 (a) GDPR and there is no other legal basis for the processing.
- The data subject shall, in accordance with Art. 21 para. 1 GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21 (1) GDPR. 2 GDPR to object to the processing.
- The personal data was processed unlawfully.
- The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.
- The personal data have been collected in relation to the offer of information society services referred to in Art. 8 para. 1 DS-GVO collected.
If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by the Apartments BAD HOFGASTEIN, he or she may at any time contact our Data Protection Officer or another employee of the controller. The Data Protection Officer of the Apartment BAD HOFGASTEIN or another employee shall promptly ensure that the erasure request is complied with immediately.
If the personal data have been made public by Apartments BAD HOFGASTEIN and our company is responsible pursuant to Art. 17 para. Where Apartments BAD HOFGASTEIN has made the personal data public and is obliged pursuant to Article 1 GDPR to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. The Data Protection Officer of the Apartment BAD HOFGASTEIN or another employee will arrange the necessary measures in individual cases.
e) Right to restriction of processing
Each data subject shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:
- The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
- The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
- The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defense of legal claims.
- The data subject has objected to processing pursuant to Art. Art. 21 para. 1 GDPR and it is not yet clear whether the legitimate grounds of the controller override those of the data subject.
If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by the Apartments BAD HOFGASTEIN, he or she may at any time contact our Data Protection Officer or another employee of the controller. The Data Protection Officer of the Apartment BAD HOFGASTEIN or another employee will arrange the restriction of the processing.
f) Right to data portability
Each data subject shall have the right granted by the European legislator to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to which the personal data has been provided, where the processing is based on consent pursuant to Art. 6 (1) GDPR. 1 letter a GDPR or Art. 9 para. 2 letter a DS-GVO or on a contract pursuant to Art. 6 para. 1 (b) GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, in exercising his or her right to data portability pursuant to Art. 20 para. 1 GDPR, the data subject shall have the right to have the personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.
In order to assert the right to data portability, the data subject may at any time contact the Data Protection Officer designated by the Apartments BAD HOFGASTEIN or another employee.
g) Right to object
Each data subject shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her, which is based on Article 6(1) of the GDPR, including profiling based on those provisions. 1(e) or (f) of the GDPR to object. This also applies to profiling based on these provisions.
Apartments BAD HOFGASTEIN shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defense of legal claims.
If Apartments BAD HOFGASTEIN processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This also applies to profiling insofar as it is associated with such direct advertising. If the data subject objects to the Apartments BAD HOFGASTEIN to the processing for direct marketing purposes, the Apartments BAD HOFGASTEIN will no longer process the personal data for these purposes.
In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by the Apartments BAD HOFGASTEIN for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR. 1 GDPR, unless such processing is necessary for the performance of a task carried out for reasons of public interest.
In order to exercise the right to object, the data subject may directly contact the Data Protection Officer of the Apartment BAD HOFGASTEIN or another employee. The data subject is also free, in the context of the use of information society services and notwithstanding Directive 2002/58/EC, to exercise his or her right to object by automated means using technical specifications.
h) Automated decisions in individual cases including profiling
Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is based on the data subject’s explicit consent.
If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject’s explicit consent, Apartments BAD HOFGASTEIN shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and contest the decision.
If the data subject wishes to exercise the rights concerning automated individual decision-making, he or she may at any time directly contact our Data Protection Officer of the controller or another employee of the controller.
i) Right to withdraw consent under data protection law
Any person affected by the processing of personal data has the right granted by the European legislator to withdraw consent to the processing of personal data at any time.
If the data subject wishes to exercise their right to withdraw consent, they can contact our data protection officer or another employee of the controller at any time.
Data protection for applications and in the application process
The data controller collects and processes the personal data of applicants for the purpose of handling the application process. Processing can also be carried out electronically. This is particularly the case if an applicant submits relevant application documents to the controller by electronic means, for example by e-mail or via a web form on the website. If the controller concludes an employment contract with an applicant, the data transmitted will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, unless deletion conflicts with any other legitimate interests of the controller. Other legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).
Embedded YouTube videos
We embed YouTube videos on some of our websites. The operator of the corresponding plugins is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit a page with the YouTube plugin, a connection to YouTube servers is established. YouTube is informed which pages you visit. If you are logged into your YouTube account, YouTube can assign your surfing behavior to you personally. You can prevent this by logging out of your YouTube account beforehand.
When a YouTube video is started, the provider uses cookies that collect information about user behavior. If you have deactivated the storage of cookies for the Google Ad program, you will not have to expect any such cookies when watching YouTube videos. However, YouTube also stores non-personal usage information in other cookies. If you wish to prevent this, you must block the storage of cookies in your browser. Further information on data protection at “Youtube” can be found in the provider’s privacy policy at: https://www.google.de/intl/de/policies/privacy/
Data protection provisions about the application and use of Facebook
The data controller has integrated Facebook components on this website. Facebook is a social network.
A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or company-related information. Among other things, Facebook allows users of the social network to create private profiles, upload photos and network via friend requests.
The operating company of Facebook is Facebook, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller for the processing of personal data is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Facebook component (Facebook plug-ins) was integrated, the web browser on the information technology system of the data subject is automatically prompted to download display of the corresponding Facebook component from Facebook through the Facebook component. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook receives information about which specific subpage of our website is visited by the person concerned.
If the data subject is logged in to Facebook at the same time, Facebook recognizes which specific subpage of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, for example the “Like” button, or if the data subject makes a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.
Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before accessing our website.
The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains what settings options Facebook offers to protect the privacy of the data subject. Various applications are also available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.
Facebook Pixel and data protection
1. what is conversion tracking anyway?
If you place ads on Facebook, you can find out what users have clicked on Facebook. However, if the aim of the campaign is to make a purchase on a website, for example, this is no longer possible with Facebook’s on-board tools, as the user leaves the platform. As Facebook’s business model is essentially based on the sale of advertising, Facebook remedied this situation in February 2017 and introduced the new “Tracking Pixel”. The “visitor action pixel” allows you to do just that: measure the success of a Facebook advertising campaign outside the platform on websites. This is not a simple click tracking (how many users have clicked on my link). The Facebook Pixel, which is integrated into the advertiser’s website, allows the user’s path to purchase to be tracked. This is called conversion tracking.
2. what does the Facebook Pixel do?
The Facebook pixel (officially visitor action pixel, until 2016: conversion tracking pixel) can be integrated on websites outside the platform. A specific tracking code is generated for this purpose. Various target pages can be defined: From signing up for a newsletter to downloading free content to purchasing a specific product, it is possible to track what the potential customer has done. This is the only way for advertisers to understand whether their campaign is achieving the desired success. Tracking itself is carried out via cookies, i.e. not via the Facebook pixel itself.
3. what exactly is the problem with data protection with Facebook Pixel?
Conversion tracking does not collect anonymous or pseudonymized data. After an order, the advertiser can track exactly which route customer XYZ took from the Facebook ad to the click to the purchase. The customer’s personal data is collected, transferred to Facebook in the USA and (probably) linked to the user’s profile data on Facebook. Facebook then makes certain information available to the advertiser. However, the user who clicks on an ad on Facebook is not informed of this. It is precisely this data transfer and analysis without the knowledge of the Facebook user that makes it tricky in terms of data protection law.
Depending on the type of use of customer data via Facebook Pixel, there are 3 conceivable legal ways:
1 A legal provision that would allow this. However, this does not exist for Facebook tracking under current law.
2 The opt-out of users in the “normal” use of Facebook Pixel.
3 Consent (opt-in) from users if you use Facebook Custom Audiences and Facebook Look-Alike Audiences.
[fb_optout]
Data protection provisions about the application and use of functions of Verwertungsgesellschaft WORT (VG WORT)
The controller has integrated tracking pixels on this website. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis, which allows statistical evaluation to be carried out. The integrated tracking pixels serve the Scalable Central Measurement Method (SZM) of the collecting society WORT (VG-Wort).
The Scalable Central Measurement System is operated by INFOnline, Forum Bonn Nord, BrΓΌhler Str. 9, 53119 Bonn.
The Scalable Central Measurement Method is used to determine statistical key figures that are used to calculate the copy probability of texts. The embedded tracking pixel allows Verwertungsgesellschaft WORT to recognize whether, when and by how many users (including the data subject) our website was opened and what content was accessed.
The data obtained using the scalable central measurement method is collected anonymously. In order to record access figures for the purpose of recognizing the users of a website, either a so-called session cookie is set, i.e. a signature is created which is made up of various automatically transmitted information, or alternative methods are used. The IP address of the Internet connection used by the data subject is only collected and processed in anonymized form. The data subject is not identified at any time.
The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent INFOnline from setting a cookie on the information technology system of the data subject. In addition, cookies already set by INFOnline can be deleted at any time via an Internet browser or other software programs.
Furthermore, the data subject has the possibility of objecting to a collection of data relating to a use of this Internet site that are generated by INFOnline as well as the processing of these data by INFOnline and the chance to preclude any such. To do this, the data subject must press the opt-out button under the link http://optout.ioam.de, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies are deleted on the data subject’s system after an objection, the data subject must call up the link again and set a new opt-out cookie. However, if the opt-out cookie is set, it is possible that the data subject will no longer be able to use the controller’s website to its full extent. The applicable data protection provisions of INFOnline may be retrieved under https://www.infonline.de/datenschutz/.
Data protection provisions about the application and use of Google+
The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or company-related information. Google+ allows users of the social network to create private profiles, upload photos and network via friend requests, among other things.
The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Google+ button has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Google+ button from Google through the respective Google+ button. As part of this technical process, Google receives information about which specific subpage of our website is visited by the person concerned. More detailed information on Google+ can be found at https://developers.google.com/+/.
If the data subject is logged in to Google+ at the same time, Google recognizes which specific subpage of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected by the Google+ button and assigned by Google to the respective Google+ account of the data subject.
If the data subject clicks on one of the Google+ buttons integrated on our website and thereby submits a Google+1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and stores this personal data. Google stores the data subject’s Google+1 recommendation and makes it publicly available in accordance with the terms and conditions accepted by the data subject in this regard. A Google+1 recommendation made by the data subject on this website is subsequently stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored in this account in other Google services, for example the search engine results of the Google search engine, the Google account of the data subject or in other places, for example on websites or in connection with advertisements. Google is also able to link your visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimizing the various Google services.
Google always receives information via the Google+ button that the data subject has visited our website if the data subject is logged in to Google+ at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Google+ button or not.
If the data subject does not want personal data to be transmitted to Google, they can prevent such transmission by logging out of their Google+ account before accessing our website.
Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.de/intl/de/policies/privacy/. Further information from Google on the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy.
Data protection provisions about the application and use of Instagram
The data controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also redistribute such data on other social networks.
The operating company of the Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.
With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which an Instagram component (Insta button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to the download of a display of the corresponding Instagram component of Instagram. As part of this technical process, Instagram receives information about which specific subpage of our website is visited by the person concerned.
If the data subject is logged in to Instagram at the same time, Instagram recognizes which specific subpage the data subject is visiting each time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject clicks on one of the Instagram buttons integrated on our website, the data and information transmitted with it is assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.
Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is logged in to Instagram at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, they can prevent the transmission by logging out of their Instagram account before accessing our website.
Further information and the applicable data protection provisions of Instagram can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.
Data protection provisions about the application and use of LinkedIn
The controller has integrated components of LinkedIn Corporation on this website. LinkedIn is an Internet-based social network that enables users to connect with existing business contacts and make new business contacts. Over 400 million registered people use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.
The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for data protection matters outside the USA.
Each time you visit our website, which is equipped with a LinkedIn component (LinkedIn plug-in), this component causes the browser used by the data subject to download a corresponding representation of the LinkedIn component. Further information on the LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. As part of this technical process, LinkedIn receives information about which specific subpage of our website is visited by the person concerned.
If the data subject is logged in to LinkedIn at the same time, LinkedIn recognizes which specific subpage of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the data subject. If the data subject clicks on a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores this personal data.
LinkedIn always receives information via the LinkedIn component that the data subject has visited our website if the data subject is logged in to LinkedIn at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not want this information to be transmitted to LinkedIn, they can prevent the transmission by logging out of their LinkedIn account before accessing our website.
LinkedIn offers the option of unsubscribing from email messages, SMS messages and targeted ads as well as managing ad settings at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, which can set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. The applicable data protection provisions of LinkedIn may be retrieved under https://www.linkedin.com/legal/privacy-policy. LinkedIn’s cookie policy is available at https://www.linkedin.com/legal/cookie-policy.
Data protection provisions about the application and use of Myspace
The controller has integrated components of Myspace LLC on this website. Myspace is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or company-related information. Myspace allows users of the social network to set up user profiles containing photos and videos, blogs or groups free of charge.
The operating company of Myspace is Myspace LLC, 8391 Beverly Blvd, #349, Los Angeles, California 90048, USA.
With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a MySpace component (MySpace plug-in) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding MySpace component of MySpace. More information about Myspace is available at https://myspace.com. As part of this technical process, Myspace receives information about which specific subpage of our website is visited by the person concerned.
If the data subject is logged in to MySpace at the same time, MySpace recognizes which specific subpage of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected by the Myspace component and assigned by Myspace to the respective Myspace account of the data subject. If the data subject clicks on one of the Myspace buttons integrated on our website, Myspace assigns this information to the personal Myspace user account of the data subject and stores this personal data.
Myspace always receives information via the Myspace component that the data subject has visited our website if the data subject is logged in to Myspace at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Myspace component or not. If the data subject does not want this information to be transmitted to MySpace, they can prevent the transmission by logging out of their MySpace account before accessing our website.
The privacy policy published by Myspace, which is available at https://myspace.com/pages/privacy, provides information about the collection, processing and use of personal data by Myspace.
Data protection provisions about the application and use of Pinterest
On this website, the controller has integrated components of Pinterest Inc. integrated. Pinterest is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or company-related information. Among other things, Pinterest allows users of the social network to publish image collections and individual images as well as descriptions on virtual pinboards (so-called pinning), which can then be shared by other users (so-called repinning) or commented on.
The operating company of Pinterest is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.
With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Pinterest component (Pinterest plug-in) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to the download of a display of the corresponding Pinterest component of Pinterest. More information about Pinterest can be found at https://pinterest.com/. As part of this technical process, Pinterest receives information about which specific subpage of our website is visited by the person concerned.
If the data subject is logged in to Pinterest at the same time, Pinterest recognizes which specific subpage of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected by the Pinterest component and assigned by Pinterest to the respective Pinterest account of the data subject. If the data subject clicks on one of the Pinterest buttons integrated on our website, Pinterest assigns this information to the personal Pinterest user account of the data subject and stores this personal data.
Pinterest always receives information via the Pinterest component that the data subject has visited our website if the data subject is logged in to Pinterest at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Pinterest component or not. If the data subject does not want this information to be transmitted to Pinterest, they can prevent the transmission by logging out of their Pinterest account before accessing our website.
The privacy policy published by Pinterest, which is available at https://about.pinterest.com/privacy-policy, provides information about the collection, processing and use of personal data by Pinterest.
Data protection provisions about the application and use of SlideShare
The controller has integrated SlideShare components on this website. LinkedIn SlideShare is a file hosting service for sharing and archiving presentations and other documents such as PDF files, videos and webinars. The file hosting service allows users to upload media content in all common formats, whereby the documents can either be made publicly accessible or marked as private.
The operating company of SlideShare is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for data protection matters outside the USA.
LinkedIn SlideShare provides so-called embed codes for the media content stored there (presentations, PDF files, videos, photos, etc.). Embed codes are program codes that are embedded in websites with the aim of displaying external content on your own website. Embed codes make it possible to reproduce content on your own website without storing it on your own server and possibly infringing the reproduction rights of the respective author of the content. Another advantage of using an embed code is that the respective operator of a website does not use their own storage space and their own server is relieved as a result. An embed code can be integrated at any point on another website so that external content can also be inserted within your own text. The purpose of using LinkedIn SlideShare is to reduce the load on our server and to avoid copyright infringements when using third-party content at the same time.
Each time you access our website, which is equipped with a SlideShare component (embed codes), this component causes the browser you are using to download the corresponding embedded data from SlideShare. As part of this technical process, LinkedIn receives information about which specific subpage of our website is visited by the person concerned.
If the data subject is logged in at the same time on SlideShare, SlideShare recognizes with each call-up to our website by the data subject and for the entire duration of his or her stay on our Internet site, which specific sub-page of our Internet page was visited by the data subject. This information is collected by SlideShare and assigned by LinkedIn to the respective SlideShare account of the data subject.
LinkedIn always receives information via the SlideShare component that the data subject has visited our website if the data subject is logged in to SlideShare at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the integrated media data or not. If the data subject does not want this information to be transmitted to LinkedIn, they can prevent the transmission by logging out of their SlideShare account before accessing our website.
LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, which can set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. The applicable data protection provisions of LinkedIn may be retrieved under https://www.linkedin.com/legal/privacy-policy.
Data protection provisions about the application and use of Tumblr
The controller has integrated Tumblr components on this website. Tumblr is a platform that allows users to create and run a blog. A blog is a portal on a website, usually open to the public, in which one or more people, called bloggers or webloggers, can post articles or write down thoughts in so-called blogposts. In a blog on Tumblr, users can publish texts, images, links and videos, for example, and distribute them in the digital space. Tumblr users can also transfer content from other websites to their own blog.
The operating company of Tumblr is Tumblr, Inc, 35 East 21st St, Ground Floor, New York, NY 10010, USA.
With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Tumblr component (Tumblr button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to the download of a display of the corresponding Tumblr component of Tumblr. Further information on the Tumblr buttons can be found at https://www.tumblr.com/buttons. As part of this technical process, Tumblr receives information about which specific subpage of our website is visited by the person concerned. The purpose of integrating the Tumblr component is to enable our users to redistribute the content of this website, to make this website known in the digital world and to increase our visitor numbers.
If the data subject is logged in at the same time on Tumblr, Tumblr recognizes with each call-up to our website by the data subject and for the entire duration of their stay on our Internet site, which specific sub-page of our Internet page was visited by the data subject. This information is collected by the Tumblr component and assigned by Tumblr to the respective Tumblr account of the data subject. If the data subject clicks on one of the Tumblr buttons integrated on our website, the data and information transmitted with it is assigned to the personal Tumblr user account of the data subject and stored and processed by Tumblr.
Tumblr always receives information via the Tumblr component that the person concerned has visited our website if the person concerned is logged in to Tumblr at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Tumblr component or not. If the data subject does not want this information to be transmitted to Tumblr, they can prevent the transmission by logging out of their Tumblr account before accessing our website.
The applicable data protection provisions of Tumblr may be retrieved under https://www.tumblr.com/policy/en/privacy.
Data protection provisions about the application and use of Twitter
The data controller has integrated Twitter components on this website. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and disseminate so-called tweets, i.e. short messages limited to 140 characters. These short messages can be accessed by anyone, including people who are not registered with Twitter. However, the tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user’s tweets. Twitter also makes it possible to address a broad audience via hashtags, links or retweets.
The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.
With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Twitter component (Twitter button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to the download of a display of the corresponding Twitter component of Twitter. Further information on the Twitter buttons can be found at https://about.twitter.com/de/resources/buttons. As part of this technical process, Twitter receives information about which specific subpage of our website is visited by the person concerned. The purpose of integrating the Twitter component is to enable our users to disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers.
If the data subject is logged in to Twitter at the same time, Twitter recognizes which specific subpage of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated on our website, the data and information transmitted with it is assigned to the personal Twitter user account of the data subject and stored and processed by Twitter.
Twitter always receives information via the Twitter component that the data subject has visited our website if the data subject is logged in to Twitter at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not want this information to be transmitted to Twitter, they can prevent the transmission by logging out of their Twitter account before accessing our website.
The applicable data protection provisions of Twitter may be retrieved under https://twitter.com/privacy?lang=de.
Data protection provisions about the application and use of Xing
The data controller has integrated Xing components on this website. Xing is an Internet-based social network that enables users to connect with existing business contacts and make new business contacts. Individual users can create a personal profile for themselves on Xing. For example, companies can create company profiles or publish job vacancies on Xing.
The operating company of Xing is XING SE, DammtorstraΓe 30, 20354 Hamburg, Germany.
Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Xing component (Xing plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Xing component to download a representation of the corresponding Xing component from Xing. Further information on the Xing plug-ins can be found at https://dev.xing.com/plugins. As part of this technical process, Xing receives information about which specific subpage of our website is visited by the person concerned.
If the data subject is logged in to Xing at the same time, Xing recognizes which specific subpage of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of the respective stay on our website. This information is collected by the Xing component and assigned by Xing to the respective Xing account of the data subject. If the data subject clicks on one of the Xing buttons integrated on our website, for example the “Share” button, Xing assigns this information to the personal Xing user account of the data subject and stores this personal data.
Xing always receives information via the Xing component that the person concerned has visited our website if the person concerned is logged in to Xing at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Xing component or not. If the data subject does not want this information to be transmitted to Xing, they can prevent the transmission by logging out of their Xing account before accessing our website.
The data protection provisions published by Xing, which can be accessed at https://www.xing.com/privacy, provide information about the collection, processing and use of personal data by Xing. Xing has also published data protection information for the XING share button at https://www.xing.com/app/share?op=data_protection.
Data protection provisions about the application and use of YouTube
The data controller has integrated YouTube components on this website. YouTube is an Internet video portal that enables video publishers to post video clips free of charge and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programs as well as music videos, trailers or videos made by users themselves can be accessed via the Internet portal.
The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information on YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google receive information about which specific sub-page of our website is visited by the data subject.
If the data subject is logged in to YouTube at the same time, YouTube recognizes which specific subpage of our website the data subject is visiting when a subpage containing a YouTube video is accessed. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.
YouTube and Google always receive information via the YouTube component that the data subject has visited our website if the data subject is logged in to YouTube at the same time as accessing our website; this takes place regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before accessing our website.
The data protection provisions published by YouTube, which can be accessed at https://www.google.de/intl/de/policies/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google.
Use of Google Maps
This website uses Google Maps API to display geographical information visually. When using Google Maps, Google also collects, processes and uses data about the use of the map functions by visitors. You can find more information about data processing by Google in the Google privacy policy. You can also change your personal data protection settings there in the data protection center. Detailed instructions on managing your own data in connection with Google products can be found here.
Use of Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. (hereafter: Google). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, due to the activation of IP anonymization on these websites, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: The current link is http://tools.google.com/dlpage/gaoptout?hl=de
In addition or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our pages by clicking on this link. An opt-out cookie will be installed on your device. This will prevent Google Analytics from collecting data for this website and for this browser in the future as long as the cookie remains installed in your browser.
Legal basis of the processing
Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service or consideration, the processing is based on Article 6 I lit. b GDPR. The same applies to such processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d DS-GVO are based.
Ultimately, processing operations could be based on Art. 6 I lit. f DS-GVO are based. This legal basis is used for processing operations which are not covered by any of the aforementioned legal bases if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 Sentence 2 GDPR).
Use of Google Remarketing
This website uses the remarketing function of Google Inc. This function is used to present interest-based advertisements to website visitors within the Google advertising network. A so-called “cookie” is stored in the browser of the website visitor, which makes it possible to recognize the visitor when he or she visits websites that belong to the Google advertising network. On these pages, the visitor may be presented with advertisements relating to content that the visitor has previously accessed on websites that use Google’s remarketing function.
According to its own information, Google does not collect any personal data during this process. However, if you do not wish to use Google’s remarketing function, you can deactivate it by making the appropriate settings at http://www.google.com/settings/ads. Alternatively, you can deactivate the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.
Legitimate interests in the processing pursued by the controller or a third party
If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the performance of our business activities for the benefit of the well-being of all our employees and our shareholders.
Legal or contractual provisions for the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of non-provision
We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual regulations (e.g. information on the contractual partner).
Sometimes it may be necessary for a contract to be concluded for a data subject to provide us with personal data that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded.
Before the data subject provides personal data, the data subject must contact our data protection officer. Our data protection officer clarifies to the data subject on a case-by-case basis whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences would be if the personal data were not provided.
Existence of automated decision-making
As a responsible company, we do not use automated decision-making or profiling.
Questions about data protection
If you have any questions about data protection, please send us an e-mail to info@ferienwohnungen-bad-hofgastein.at